When people think of New York City, one word comes to mind: expensive. From Broadway shows to rooftop cocktails, everything in the Big Apple seems to come with a hefty price tag—including hotels. But here’s the good news: not all 4-star hotels in New York City will empty your wallet. Some look and feel luxurious, yet come with surprisingly affordable rates if you know when and how to book them.
In this guide, we’ll explore three 4-star gems: The Empire Hotel, SpringHill Suites by Marriott Times Square South, and Sheraton New York Times Square Hotel. We’ll cover what makes each hotel unique, fun facts, the best times to visit, and insider tips for scoring discounted stays.
1. The Empire Hotel – Rooftop Vibes Meets Classic New York
Located on the Upper West Side, just steps from Lincoln Center and Central Park, The Empire Hotel blends old-school New York charm with modern rooftop flair.
Why It Looks Expensive:
A rooftop pool and bar with sweeping skyline views 🏙️
Stylish interiors with hints of old glamour
A location that screams “luxury Manhattan”
Fun Facts:
The building first opened in 1922, and the famous red neon “Hotel Empire” sign has been a neighborhood icon ever since.
Fans of Gossip Girl will recognize it—the hotel has been featured in the series and even offers themed cocktails.
Best For: Couples and friends looking for culture-filled evenings (ballet, opera, jazz) and relaxed mornings in Central Park.
Airport Distances:
JFK: ~18 miles
LGA: ~8 miles
EWR: ~16 miles
2. SpringHill Suites by Marriott – Times Square South
If you’re traveling with friends or family and need more space without sacrificing location, SpringHill Suites Times Square South is a hidden gem.
Why It Looks Expensive:
All-suite rooms with separate living areas (rare in Manhattan)
Free daily breakfast—a huge money-saver in NYC
A sleek, modern design in the heart of Midtown
Fun Facts:
Opened in 2019 as part of a dual-branded tower.
The building incorporated the façade of a 1905 church, giving it a touch of NYC history.
Best For: Families or groups who want space, convenience, and budget-friendly perks like complimentary breakfast.
Airport Distances:
JFK: ~16 miles
LGA: ~9 miles
EWR: ~15 miles
3. Sheraton New York Times Square Hotel – The Central Classic
For first-time visitors, it doesn’t get more central than the Sheraton New York Times Square Hotel. Sitting at 7th Avenue and 52nd Street, it’s surrounded by Broadway, Rockefeller Center, and Central Park.
Why It Looks Expensive:
Towering presence with 1,700 rooms (and a great fitness center)
Located at the crossroads of Manhattan’s top attractions
A renovated property with modern amenities while still carrying historic charm
Fun Facts:
Originally opened in 1962, this hotel has hosted countless conferences and events over the decades.
With such a large inventory of rooms, it frequently offers promotions, especially mid-week.
Best For: Families and first-timers who want to walk to nearly every major NYC attraction.
Airport Distances:
JFK: ~15 miles
LGA: ~6–10 miles
EWR: ~15–17 miles
When to Visit NYC for Cheaper 4-Star Stays
Timing is everything in New York. Hotel prices can swing wildly depending on the season.
💡 Cheapest Times to Book:
January to March (after the holiday rush)
Late August (hot, but fewer business travelers)
Early November (pre-Thanksgiving sweet spot)
Mid-week stays are often cheaper than weekends
How to Score Discounted Rooms
Here are insider tips to keep your NYC hotel bill in check:
Book off-peak & mid-week for the best savings
Join Marriott Bonvoy (it’s free) to unlock special member rates at Sheraton & SpringHill
Check Priceline Express Deals or HotelTonight for last-minute bargains
Contact hotels directly—sometimes they’ll match online rates and confirm connecting rooms
Which Hotel Should You Choose?
Couples & Friends: The Empire Hotel for rooftop views and Central Park access
Families & Groups: SpringHill Suites for all-suite layouts + free breakfast
First-Timers: Sheraton Times Square for unbeatable location and convenience
Final Thoughts
Luxury in New York City doesn’t always mean luxury prices. By booking smart and choosing the right property, you can enjoy 4-star comfort without going broke.
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